In The News Translation – 2/28/19

FCB Brasil’s latest campaign for Oreo captures moments of connections in families, presents Vox News.


Oreo: “Stuffed with Wonders”

The Oreo brand launches a new campaign that promises to reinforce its positioning of capturing moments of connections in families, with the signature “Stuffed with Wonders.” Signed by FCB Brasil, the ad spans social networks, TV, outdoor media and radio.

In conjunction with the campaign, Oreo announces the launch of its Choco Brownie flavor, which features the traditional chocolate-flavored biscuit with creamy chocolate brownie filling. The edition is limited and will be on shelves across the country this February in a 90g package.

“It is essential for us to show the public that Oreo – besides being a unique and delicious flavored biscuit – is a brand that encourages moments of family fun. For this reason, we always seek to reinforce this point in our communications and product launches,” explains Vivien Giampani, marketing manager at Oreo for Mondelez Brazil.