FCB Brasil hires 6 for Leroy Merlin team
In order to accommodate the new Leroy Merlin account, FCB Brasil has hired six professionals in the Brands & Business, Planning and Media departments.
Leda Cichello (formerly TV Globo, JWT, PA Publicity, Wunderman, Tribo Interactive) takes over as Director of Brands & Business. Patricia Melhem (ex-VML) and Daniela Oi (former DM9) arrive as Brand & Business managers, while Daniel Macedo (formerly Isobar) is the new assistant.
Glauber Alencar (formerly Havas, Frog, WMcCann, NBS and Sunset Comunicação) will act as Planning Manager. The Media team hires Zezé Dias as manager (formerly Tribal) and Audemilson Nascimento (ex-F/Nazca) as coordinator.