In The News Translation – 2/14/19

FCB Mexico Chief Creative Officer Javier Campopiano will serve on the Grand Jury at El Sol Festival in Madrid, announce Programa Publicidad, Marketing Directo, El Periodico, Puro Marketing, Control Publicidad, El Publicista, Reason Why and La Publicidad.


Madrid capital of El Sol to be held at the Price

Chavo D ‘Emilio, president at McCann Buenos Airesand ECD of McCann Latam, will preside over the Grand Jury composed of 25 members who will vote “in situ” on the shortlist. The Teatro Circo Price will host the activities of this edition of the festival in June. With 34 editions, El Sol is an Ibero-American reference for advertising creation and communications. The Ibero-American Festival of Advertising Communication turns its gaze towards creativity in its broadest and most inclusive sense, to claim creativity as a transformational force – not only in terms of communication-based advertising, but also with business, culture and society.

This was explained today at a press conference, along with the co-directors of the 34th edition: David Coral, vice president at the AEACP and president and CEO at BBDO Spain; and Cristina Barturen, general director at Arnold Madridand member of the Executive Committee of the AEACP (Spanish Association of Advertising Communication Agencies, organizer of El Sol), accompanied by César de la Cruz, general director of communication of the Madrid City Council. In the meeting, it was revealed that this edition will begin a new stage of the festival led by creativity in its entirety, and for the first time held in Madrid.

From this new integrating and total vision of creativity, El Sol will take place from June 6 to 7 in Madrid, as an Ibero-American epicenter that brings together important actors from relevant sectors. With the collaboration of the Madrid City Council, El Sol will locate its headquarters in the Teatro Circo Price, where the events, exhibitions and conferences that make up its program of activities will take place.

In the words of Manuela Carmena, Mayor of the city of Madrid: “I am very proud to have an appointment as El Sol in the heart of this city. We are an open, imaginative, restless and deeply creative city, all concepts that link directly with the spirit and objectives of the festival. We hope that the festival will stay in Madrid for many years and we will collaborate on everything necessary from this City Council to make it so.”

For its part, Cristina Barturen, co-director of El Sol,reaffirmed the festival’s commitment to creativity over 33 years of history, “which places it, together with the Effie Awards as one of the two most valued prizes of creativity by advertisers at a national level (according to the latest study by the prestigious consultancy, Scopen). El Sol, said Barturen – along with El Ojo – is one of the only two Ibero-American festivals of reference for the elaboration of the WARC rankings (former GunnReport), and that makes us continue betting on its growth and consolidation.”

David Coral, co-director of El Sol, pointed out that: “we are a sector with too endogamous festivals. Talking about communications, brands and marketing nowadays is necessary, but is not enough. Because the disruption in our industry and that of our clients do not come from within, but from outside; and a more open look helps us always be better as a sector. For that reason, El Sol proposes approaching creativity from new angles, including advertising. We will see inspiring examples where creativity in any field demonstrates its enormous transformational power. Because as a sector – and especially from the AEACP – we have to lead the business of creativity, of transforming ideas.”

In line with this growth, Coral announced several of the speakers who will reflect on creativity from a holistic approach. “We have an interesting conference program, with references of creativity in different areas, who will share their experiences with those present. They will be visited by renowned experts in various fields of creativity in the broader sense, such as David Rowam, Nir Hindi and Toni Nadal, as well as well-known advertising professionals such as Margaux Revol and Nicholas Hulley of the London agency AMV/BBDO.”

Meanwhile, the Mallorcan Toni Nadal is an elite coach and the main architect of the success of one of the great tennis players of all time, his nephew Rafa Nadal. He is also an expert in managing adversity, improvement and values.

Born in Tel Aviv, Nir Hindi is an entrepreneur who, although rooted in the world of technology and business, always has a foothold in the creative world. He is the founder of The Artian, an innovative company that inspires companies to be more original through training based on a unique method that adopts practices, processes and techniques of the art world and integrates artistic thinking in the business world.

Also participating in this section is Margaux Revol, a planner at MV/BBDO, and Nicholas Hulley, creative partner at the same agency, who will discuss the successful Libresse/Bodyform case. This campaign was awarded the Grand Prix in Glass Lions at the last edition of Cannes Lions, and won the Grand Prix in Effectiveness at the WARC Awards, along with other awards at The One Show, Eurobest and Clio Health.

Going into more specific aspects of the dynamics of El Sol, the co-directors announced that, after the 33rd edition, the Grand Jury will repeat the work on a shortlist selected by an online jury composed of 200 professionals representing Spain, Latin America, the US-Hispanic market and Portugal.

The Grand Jury, which will assess the work “in situ,” will be composed of 25 professionals at the highest level(three more than in 2018), counting the president. All of them, chosen according to their creative excellence and professional recognition, will be organized into three groups to judge the different sections. The President of this Grand Jury will be Chavo D ‘Emilio,President at McCann Buenos Aires and ECD at McCann Latam.

The members of the Grand Jury from agencies outside of Spain who have already confirmed their attendance, are: Lara Arellano (Argentinacine, Argentina), Christian Caldwell (McCann, Peru), Javier Campopiano (FCB, Mexico), Rocío Cuadra (OnlyIf, Mexico), Gustavo Lauria (WeBelievers, USA), Juani Martinez (VMLY&R, Argentina), André Pedroso (DDB, Colombia), Diana Triana (Sancho BBDO, Colombia), Javier Urbaneja (Havas Tribu, Costa Rica) and Felix del Valle (Ogilvy, Brazil).

They will be joined by professionals of Spanish companies, including:Cristina Barbosa (Vodafoney BCMA), Beatriz Delgado (Mindshare and am), Manu Cavanilles (Help and Cabinet of the Presidency of the Government), Joaquín Espagnol (Cheil), Gorka Fernández (Counterpoint BBDO), Alfonso González (Havas Media Group), Amaro González (El Ruso de Rocky), Eduardo Marqués (Publicis), Pilar Ordax (Beiersdorf-Nivea), Tomás Ostiglia (LOLA) and Oriol Villar (Oriol Villar).

This jury will assess the works registered in the different sections, which have kept in line with the last edition, but adapting as always to the changing reality of the sector. This year, El Sol will comprise the following sections:

Activation and Brand Experience, Audio, Branded Content, Integrated Campaigns, Digital and Mobile, Design, Exterior, Film, International Idea, Innovation, Media, Printed Media, Production and RRPP.