In The News Translation – 12/19/18

FCB Milan has been awarded the creative and strategic duties for IBSA Derma, according to Advertiser, Brand News, Youmark, Engage, IdeeIdeas, Spot and Web and Pubblicita Italia.

TRANSLATION

FCB Milan Won the Competition for IBSA Derma, Injective Dermoaesthetic Treatments

FCB Milan, an agency led by CEO Giorgio Brenna with Fabio Bianchi and Francesco Bozza, was awarded IBSA Derma – a division of the IBSA pharmaceutical multinational company – dedicated to the therapeutic dermoaesthetic area.

FCB Milan will take care of the strategic and creative development of the entire brand platform: from positioning to communication activities. The agency will pay particular attention to doctors and specialists, having the ultimate goal of identifying IBSA Derma as a reference player in the international panorama of aesthetic medicine, at the forefront of injective dermoaesthetic treatments.

“More and more companies in the scientific medical arena are looking for new communication paradigms that the agencies that have the only specialization in the scientific field are not always able to provide,” commented Fabio Bianchi, managing partner at FCB Milan. “FCB, with a strong strategic base and omnichannel creative developments, is proving to be able to fill this gap.”

“Thanks to the high expertise of IBSA, it was possible to innovate and grow fast. We are sure that the strategic contribution of FCB will allow us to take further steps to be recognized worldwide as a reference for injective aesthetic medicine,” said Tania Pirazzini, Dermoesthetic Business Unit Director at IBSA Derma.

“Communication is a critical factor for success,” continued Maria Bisogni, marketing manager at IBSA Derma. “The time has come to take full advantage of this opportunity.”

Credits:

Agency: FCB Milan

Francesco Bozza – Chief Creative Officer

Massimo Verrone – Group Creative Director

Simona Garufi – Copywriter

Barbara Gangemi – Art Director

Tatiana Ravalli – Strategic Planner

Claudia Moscato – Group Account Director

Ilaria Vita – Account Supervisor

Valentina Salaro – Creative Strategist

Andrea Castiglioni – Head of Digital Solutions