Ad Latina, Mobile Outdoor Magazine, MultiPress, El Publicista, AMAP, Peru.com, El Comercio, Notivia Jeros, Gestion and Infotur Peru showcase the latest campaign from FCB Mexico and FCB Mayo for PromPerú.
“Interchanged,” the new FCB Mayo and FCB Mexico for PromPerú
This is a transmedia campaign with digital DNA, but based on the power of good stories, that seeks to put Peruvians in the Shoes of the other. In the note, the first video.
The teams from FCB Mayo and FCB Mexico developed the Interchange Campaign for PromPeru , under the creative direction of Humberto Polar.
The launch of the sixth advertising campaign of Marca Perú to promote the image of the country abroad was held at an event at the Museum of Contemporary Art of Barranco.
This new initiative consists of an exchange of place between three known local characters and three other Peruvians – less famous, but not less notable – so that everyone knows how it feels to get into each other’s shoes. The experiment includes, of course, a change of house and work for all involved.
The campaign will have six deliveries, which will be broadcast in the mass media and through social networks.
In this regard, Polar expressed: “In the spirit of putting ourselves in each other’s shoes, two creative Peruvians who work in Mexico we exchange ideas and work time with our colleagues from Lima and the result was brilliant.”
The campaign was attended by more than 25 professionals from FCB Mayo and FCB México from different disciplines: creativity, production, innovation and digital.
Cissy Walde’s new Chief Talent Officer at FCB Hamburg
FCB Hamburg brings Franziska – better known as Cissy – Walde as Chief Talent Officer on board. To date, she has held the position of Head of HR at thjnk in Hamburg, which was recently taken over by the British advertising holding company WPP. Walde was at thjnk since October 2011 Personalchefin. It came from Kolle Rebbe. In 2001, she joined Springer & Jacoby in Hamburg, where she began her career as an advertising agency.
For the CEO of FCB Hamburg Daniel Könnecke, “Cissy Walde is a great asset – not only for the agency, but for me as well. It will be a great sparring partner for us all and will represent FCB Hamburg excellently in the industry”. With her team, Walde will be responsible for all aspects of the 120 employees of FCB Hamburg.
In addition to CEO Könnecke, CCO Christoph Nann and CSO Clara Schmidt-von Groeling are part of the management of Interpublic’s agency. Nann moved from Serviceplan to FCB Hamburg last October. As a creative director with “strong digital expertise” (FCB), Daniel Daglioglu is to promote the entire digital performance of the agency since this June.
In terms of new business, FCB had success this year with Yamaha Music Europe, comdirect bank, the Swedish department store chain Rusta and the confectionery manufacturer CFP-Brands with the brand Chupa Chups.