In the News Translations, 3/28/16

FCB Auckland‘s new campaign for the New Zealand bookstore chain Paper Plus wants you to pick up a good book, shares Werbe Woche.


Inconsequential Hashtag: Finally

We read things every day, mostly banalities; “someone did something somewhere.” Of course, we give our two cents, whether on Whatsapp groups on Instagram, Facebook or Snapchat, even though usually no one has been waiting for them. The need to communicate with our society seems limitless. And so we read stories day after day. With the time we devote to the blah of our fellow man, we could be reading a good book. Its content would presumably give more than the information about who did what, had lunch where or who encountered someone here. This is – unsurprisingly – the opinion of the New Zealand bookstore chain Paper Plus. The campaign was created by FCB Auckland and it communicates this message brilliantly. Thumbs up Emoji!

Portalda Propaganda and Vox share FCB Brasil‘s latest campaign for Smiles’ credit card services.


Smiles Debut Campaign for Credit Card Created by FCB

With the tagline “Your Credit Card and Travel,” Smiles debuts the new campaign for its credit card. FCB Brasil created the pieces that show how when you use the Smiles credit card people earn miles credited directly into your Smiles account, accumulating advantages and helping the next trip come faster.

“The new campaign highlights the benefits of having a Smiles card with the best conversion rate on the market (up to two miles per dollar spent), in addition to the advantages for travelers, such as access to the VIP lounge, priority check-in and boarding, in addition to the exemption from the excess baggage fee. Another important point is the ease of use for international air tickets, since the Smiles flies to over 160 countries with its international partner airlines,” says Bruna Milet, Executive Manager of Marketing Smiles.

The campaign includes ads in magazines, online media and Digital Out Of Home (DOOH).

AdLatina, and Produ share that Maria Laura De Rosa has joined FCB Argentina as general account director.


Maria Laura De Rosa joins FCB as General Account Director

As part of the new era that began late last year, FCB announced the addition of Maria Laura De Rosa as general accounts director.

In the last 9 years, Laura has served as account director at Young & Rubicam, where she developed much of his advertising career. She has worked for several major brands; locally its main customers were Bayer, Danone and GrupoClarin, while for Coca-Cola and DIRECTV was responsible for both local and regional projects. Previously, she worked at Lowe and Ogilvy & Mather, with customers such as IBM, Kimberly Clark and Unilever. De Rosa, began her career more than 15 years, always focused on the area of accounts.

“We are passing this first quarter, and with a solidity of structure and resources, where the arrival of Laura, which adds to the incorporation of Lulo in October last year falls. In this way we are consolidating each of our departments. I am happy to announce today the arrival of Laura, who for their professionalism and ability, I am convinced will be an important added value to the agency and our clients,” said Santiago Puiggari, president of FCB Argentina.

Students from ASER (Association of Students in Economics from Romania) will visit FCB Bucharest as part of a workshop to bring together students passionate about advertising, reports RomaniaPozitiva.


Advertising. What’s Behind it?

ASER (Association of Students in Economics from Romania) is back with the third edition of the project Ingenious, which seeks to bring together creative and passionate advertising students from across the country, to show what lies beyond advertising, so they turn their passion into a career.

April 5 is devoted to visiting an advertising agency. Participants will visit FCB Bucharest, to learn how the agency is structured, what the connection between departments are and, not least, the atmosphere of an agency.