In The News Translations – 2/16/17

Promoview and Meio & Mensagem share that Doll Machines featuring FCB Brasil‘s “NIVEA Doll” will be made available in São Paulo during carnival.




NIVEA installs NIVEA Doll machines in São Paulo


After winning several trophies at national and international advertising festivals, the “NIVEA Doll” case presents another novelty to the public.


During the carnival period, the brand will spread Doll Machines in Greater São Paulo and along the coast. The proposal follows the same concept as toy catching machines and will be packed with products from the NIVEA Doll family.


To get access to the machine and try to catch one of the dolls, you will need to buy one of the NIVEA Sun products . The action takes place from February 17 to March 5, 2017.


Created by FCB Brasil, the “NIVEA Doll” case, which sought to help adults communicate the importance of sun care to children, has won eight Lions at the Cannes Lions Festival and a Blue Wave, a special trophy for the Wave Festival in Rio.




“Love Connection” by FCB Milan for EasyJet shows that love has no boundaries, say YouMark, Advertiser and Engage.





FCB Milan Introduces Love Connection, the New International Project for EasyJet


“Love has no boundaries is the creative idea behind the basis of the ‘Love Connection’ campaign. After over a year of collaboration, it has been a pleasure to launch such a challenging project,” says Fabio Teodori, executive creative director of FCB Milan.


With “Love Connection,” the agency signed an international project with Italy, UK, France, Germany, Switzerland, Portugal involved. With EasyJet, couples celebrated their relationships in their own away on Valentine’s day thanks to a flight received as a gift through a competition. Lucy, who lives in London, was able to meet the boyfriend Steffen in Copenhagen.


The video about the initiative is available online. “People are now no longer interested in the advertisement, but the stories and that’s why, even when talking about a brand, they must always do it with authentic stories that can touch a chord,” added Susanna Revoltella, head of planning.


“It was a great opportunity and we would have it exploited to the fullest, exporting our idea even abroad, for an Italian agency, is not a trivial matter,” says Giorgia Francescato, executive vice president of FCB Milan.




FCB Milan is the new creative agency for The Green Line Agricultural Society’s
DimmidiSì brand, features Pubblicità Italia




FCB Milan is the New Agency for DimmidiSì


FCB Milan has been chosen by The Green Line Agricultural Society as the communication agency for their brand DimmidiSì, the leading brand in the field of fresh soups and a market leader in ready to eat salads.


“We are very pleased to begin this collaboration for the DimmidiSì brand that perfectly interprets the new consumer behaviors in terms of consumption of vegetables, combining perfectly the needs of consumers related to their welfare, taste and sensory gratification due to the growing demand for consumer convenience. It will be a great challenge for all of us to bring the brand to the great success it deserves,” said Giorgia Francescato, executive vice president of FCB Milan.


“Ten years after the birth of DimmidiSì we felt the need for change. We begin this new collaboration confident that it will give a new impetus to creative and modern communication of the brand based on an acute and strong strategic vision,” said Elena Tiziana Iori, communications manager of The Green Line Agricultural Society. In addition to soups and salads, DimmidiSì offers fruit, drinks, main courses, side dishes and fresh burger and ready to be enjoyed.