In The News Translations – 11/9/17

Meios & Publicidade, Briefing and Imagens de Marca feature FCB Lisbon‘s latest campaign for Cofidis’s new credit card.






Cofidis has just added a credit card to its product portfolio. The arrival of the new card coincides with an advertising campaign created by FCB Lisbon. The Cofidis Mastercard credit card has no annual fee and includes advantages such as cash back (1% return of purchases up to 100 euros/year) and free health insurance for the cardholder.


“The card was designed through a process of co-creation between employees and customers of the company,” says Maria Silva, Cofidis’s marketing and customer director. She continued to explain that, “This is a truly a card for the people. We asked the customers what they wanted and valued most, we discussed the details and together with our employees, we did it.”
The advertising campaign that launched the new card was created by FCB Lisbon and will be present on television, radio, print, internet and outdoor.



Juliana Utsch joins FCB Brasil as art director, according to Ad News, Portal Fator Brasil, Grandes Nomes da PropagandaTela Viva and Meio & Mensagem.




FCB Brasil has a New Art Director


Juliana started her career at FCB just over 10 years ago and has already gone through agencies like: F/Nazca Saatchi & Saatchi, Santa Clara MC & Saatchi and McGarryBowen in Chicago, where she has been in recent months. In her career she worked with clients like: Nike, Honda, Skol, United Airlines, SKY, NIVEA, Disney, JCPenney, among others.

Throughout this journey, her work has been recognized in advertising festivals such as Cannes, The One Show, FIAP, Wave Festival and CCSP.



Propmark reports that FCB Chicago promotes Bruno Mazzotti to creative director and Dean Paradise to copywriter.




Brazilian promoted to creative director at FCB Chicago


Brazilian art director Bruno Mazzotti was promoted to creative director at FCB Chicago, alongside his duo, South African copywriter Dean Paradise. They were promoted by CCO Liz Taylor. The pair, who arrived 10 months ago at the agency and participated in the win of the Clorox account, will now lead the Glad, Liquid-Plumr and PineSol accounts. In addition, they will also work on special projects with ECD Max Geraldo, who a year ago moved from FCB Brasil to FCB Chicago.