In The News Translations – 12/18/17

FCB Amsterdam’s latest holiday spot for NIVEA promotes random acts of kindness, share Marketing Tribune and Nederlands Media Nieuws.


NIVEA promotes good deeds in its Christmas campaign

Under the theme “Let your heart speak,” NIVEA has created three “random acts of Christmas kindness,” where people who can use some help are followed with a hidden camera to see if help is actually offered. Who will help someone else who he does not know at all? These people were immediately surprised by NIVEA.

During the month of December, we saw people throughout the Netherlands who could use some help. A boy struggling with a huge Christmas tree, a mother with a child who drops her bag with Christmas baubles and two sisters who are just a Euro short at the cash desk for a Christmas present. When people came to their aid and provided a good Christmas, they themselves were surprised and cared for by NIVEA. Care came in the form of the heart-shaped gift box including a personal greeting card.

This heart-shaped gift box introduces NIVEA especially for the holidays, on the basis of three films that can be seen online as well as on TV. For whom do you let your heart speak? FCB Amsterdam is responsible for the strategy, concept and, together with Fast Forward Film, responsible for the production of the campaign.


Customer: NIVEA (Beiersdorf)

Responsible for the Customer: Ivo Wesemann, Annemiek Poot, Famke Jonker, Marjolein de Graaf

Office: FCB Amsterdam

Concept: Wouter Kampman, Massimo van der Plas

ECD: Massimo van der Plas

Strategy: Micky Geesink

Account: Laura Schilder, Netteke Bak

Production Company: Fast Forward

Director: Thomas Melgers

D.O.P: Gabor Deak

Candid Specialist: Frank Houtenbos

Cameraman: Joost Laarakker

Cameraman: Tim Valkenhoff

Cameraman: Maurits Helfensteijn

Sound: Lucas Dornseiffen / Paul Broers

Producer: Rachel Kocken

Edit/Grading: Bas van Schellen

Acontecendo AquiNew TradeClube OnlinePropmarkSegsAdonlinePortal Fator BrasilInteligemciaABARevista PronewsLatinSpots and Grandes Nomes da Propaganda launch FCB Brasil’s newest campaign for Nestlé’s Moça.


Girl launches campaign “Everything that can work out will work”

With more than 90 years of tradition in Brazil, the Moça brand launches its campaign Everything that can work out will work.” The explored concept involves recognized points of experience with the Girl products that have been translated through Girl’s Laws – which oppose Murphy’s popular Law, which says anything that can go wrong will go wrong. The idea is to touch the emotional side of the Brazilian by bringing delicious memories that involve the brand.

Recognized for its quality, Moça condensed milk was the first product of Nestlé to be produced in Brazil, and its success was so great that the brand became synonymous with this category. The campaign reinforces this point known to the public and invites people to demand MOÇA quality inside and outside of their homes.

In addition, the action shows that when we work with the solutions of the brand, everything will work out and be a delight. The communication is the first of FCB Brasil for the brand and will be in ads of magazines, out of home (Elemídia, Outdoor and Street Clock) and on social networks (Facebook and Instagram).


Campaign: GIRL Laws

Title: Girl’s Laws

Product: Milk Girl

Agency: FCB Brasil

Chief Creative Officer: Joanna Monteiro

Executive Creative Director: Fábio Simões

Creative Director: Romero Cavalcanti

Art Director: Rafael Beretta, Tiago Freitas, Victor Yves

Editor: Alex Adati, Carlos Johnson

Art Buyer: Daniel Gonçalves

Graphic Production: João Albertini, Daniela Fonseca, Paulo Oliveira, Camila Galdêncio

Projects: Luiza Di Bella

Attendance: Cristiane Pereira, Anna Sant’Anna, Enrico Torres, Eduardo Henne, Isabella Esteves

Planning: Marcia Neri, Bianca Reame, Rafael Gonçales, Carolina Valentim, Marielen Silveira, André Ferros and Pedro Quintão

Media: Fabio Freitas, Cristina Omura, Daniel Bonifácio, Jéssica Carvalho

RTV: Charles Nobili, Pedro Lazzuri, Ricardo Magozo, Mariana Carneiro

Director: Rodrigo Resende

Customer Approval: Aline Mor, Camille Lau

FCB Warsaw’s new Christmas spot for Apap is showcased in Wirtualnemedia.


Christmas tree seller in the Christmas ad of Apap

Christmas advertising campaign of Apap painkiller (produced by USP Zdrowie) is in progress. The hero of the ads is the Christmas tree seller.

In the spot, the seller of Christmas trees says that Apap helps him fight back pain resulting from the specifics of his work. The ad emphasizes that Apap also removes headaches, muscle, joint and menstrual pain. The entire message is summarized with the slogan “Apap. Tested for pain.” Advertising activities mainly include television and the Internet.

The advertising agency for the Apap brand is FCB Warsaw (advertising creation) and the Mets media house (media planning and purchase).