In the News Translations – 11/1/17

FCB Brasil secured Bronze at the 2017 Ciclope Awards for its “Corruption Converter” campaign for Estadão Newspaper, according to Clube Online.


The organization of the Ciclope Awards announces the winners of the 2017 edition

Check out the winning Brazilian works below:

Branded Content/Short Form

Custom Design

Bronze: Brasil Africa Mitsubishi, Saigon Filmes Brazil

Branded Content/Long Form


Gold: Dream Wildlife Conversation Film Festival, DDB NY, Zombie Studio Brazil


Silver: Brazil Grow Frances, Le Cube Le Cube, Ralph Karam Pablo Kongratas and Sergio Kechu Universal Music UK

Digital Craft

Website Design

Bronze: The Corruption Converter, FCB Brasil, Estadão Newspaper Brazil

See below for the special awards awarded by the Festival:

Production Company of the Year: SMUGGLER

Director of the Year: Henry-Alex Rubin

Animation Company of the Year: The Mill

Visual Effects Company of the Year: MPC

Editing Company of the Year: NO6

Sound Company of the Year: ArtOfficial Agency

Music Company of the Year: Ring the Alarm

Digital Company of the Year: MediaMonks

Agency of the Year: BBDO NY

FCB Amsterdam took home Bronze at the Effie Awards Netherlands on behalf of client NIVEA, report Marketing TribuneFonkMarketing FuelAdformatie and Marketing Online.


Golden Effies for Wake Up Animal and Doritos

It’s not all gold that blinks at the 34th edition of the Dutch Effie Awards. Only two campaigns won a golden Effie: the wrecking campaign of “Wakker Dier” and “Play Bold” by Doritos. Silver was awarded to NS and the Heart Foundation. In addition, there were cheers for twelve bronze Effies and, moreover, a new prize: the “LEFfie” for a KPN and N=5 vlog campaign.

The Effies were presented on Tuesday, October 31, 2017 in Amsterdam’s Concertgebouw, as the final of the 24Festival. Presently, Tijl Beckand sometimes flown in, not to everyone’s pleasure. The winners were no less happy about it.

Social Campaign

Gold: How the plopper extends in the supermarket – Stichting Wakker Dier – (including MacGyver, Patrick Wijnhoven, Peter van der Helm, Studio the Kitchen, 2x value)

Silver: Mouth, Speech, Arm. Stroke alarm! – Heart Foundation – 180 Kingsday (I’m We Are Blossom, Initiative)

Bronze: To save a life. You have it in you – Ministry of Health, Welfare and Sport – Publicis One (IE exprtease, OMD)

How Vlogger Evert_45 brings to life life stories – KPN – N=5

Behavioral Campaign (Short)

Bronze: WE x Nina – WE Fashion – Endemol Shine Netherlands (ie RTL Netherlands)

Bronze: OHRA makes free care choice the theme of the care season – OHRA – Joe Public Take-Away Advertising (i.m. Universal Media)

Bronze: neighbor and neighbor show a boost – Eneco – Dawn (ie Mindshare, Blue Mango Interactive, Anyone?)

Bronze: Other Care – Care for #deleven – Other Care – XXS Amsterdam

Bronze: How a sympathetic Valentine’s action yields unprecedented results for Samsung –Samsung Electronics Benelux – StoryTEQ (i.m. Boomerang)

Behavioral Campaign (Long)

Bronze: Waarom Nederlandse mensen hun online bike kopen – Internationale Bike Group – Joe Public Take-Away Advertising (i.m. Media Result B.V.)

Bronze: The Maestro. McDonald’s masterpiece – McDonald’s The Netherlands B.V. – TBWA \ Neboko (i.m. OMD)

Bronze: BEN – From little relevant more (2014) to self-conscious of now (2017) – Ben – Red Urban (I’m Databook, DPPLR, Initiative, Holy Fools)

Bronze: Flexa – Square behind your color choice – AkzoNobel Decorative Coatings – Achtung! (i.m. RTL)

Bronze: The most beautiful gift for your mom, make yourself with NIVEA – Beiersdorf – FCB Amsterdam (IEC MEC)

Brand Campaign

Gold: Doritos #playbold – PepsiCo – OMD (I’m Divimove, Fitzroy)

Silver: How NS’s railromantics made a successful brand – Dutch Railways (NS) – N=5

Bronze: Volkswagen Brand Trust – Pon’s Automobile Trade B.V.

New this year is the “LEFfie” – an independent prize separate from the Golden, Silver and Bronze Effies. The LEFfie is an encouragement award for renewal.

Mary Hoogerbrugge, member of the Effie Steering Committee: “A look at the entries this year gives a good idea of ​​what we are doing.”

The “Behavior Short” category had seventeen cases – the most entries, “Behavior Long” had thirteen entries, and the “Brand” category also included cases. A total of 50 cases were sent.

Read more about all winning cases on