In The News Translations – 2/6/17

Wirtualnemedia and Media & Marketing Magazine (print only) highlight FCB Warsaw’s latest work for Ibuprom Sport.




Ibuprom Sport’s New Campaign features Professionals fighting with muscles and joint pain


A new campaign of Ibuprom Sport – a new SKU of Ibubrom brand (owned by USP Zdrowie) has just launched. The new activation has been developed by FCB Warsaw and Mets (MEC).


The commercials show symbolic relay, in which a professional sportsman passes a product to the amateur who has just got knee pain. It underlines one of the product’s feature which is a gel formula, that helps to absorb very fast and kill the pain. The campaign will mainly air on TV stations.


FCB Warsaw has been responsible for the communication platform since end of 2016 when the agency won a new business pitch. It is already 4th brand from the USP Zdrowie portfolio, that FCB Warsaw works for.



CB News announces that FCB will be partnering with one of the fastest growing independent agencies in France, Change.




Change Becomes a partner of FCB Global but Does Not Change


Change and FCB Global announced yesterday an original agreement. Starting February, the French agency will become a creative partner in France of FCB Global while remaining a totally independent agency. Change will benefit from the power and expertise of FCB Global. Founded in 2009, Change is a communications agency that consists of 80 employees and realizes 9.5 Million Euros of gross margin. It covers all expertise, advertising, digital, shopper marketing and design. This agreement enables FCB Global to find a significant partner in the French market for its international budgets. Change will provide a strong creative response that FCB is seeking for its global clients, such as the Beiersdorf group. “This agreement gives the Change agency access to the best of both worlds: we remain completely independent and we benefit from the strength and expertise of FCB Global in the world,” says Patrick Mercier, founder of Change.