In The News Translation – 12/15/17

Acontecendo AquiNew TradeClube OnlinePropmarkSegsAdonlinePortal Fator BrasilInteligemcia and Grandes Nomes da Propaganda launch FCB Brasil’s newest campaign for Nestlé’s Moça.


Girl launches campaign “Everything that can work out will work”

With more than 90 years of tradition in Brazil, the Moça brand launches its campaign Everything that can work out will work.” The explored concept involves recognized points of experience with the Girl products that have been translated through Girl’s Laws – which oppose Murphy’s popular Law, which says anything that can go wrong will go wrong. The idea is to touch the emotional side of the Brazilian by bringing delicious memories that involve the brand.

Recognized for its quality, Moça condensed milk was the first product of Nestlé to be produced in Brazil, and its success was so great that the brand became synonymous with this category. The campaign reinforces this point known to the public and invites people to demand MOÇA quality inside and outside of their homes.

In addition, the action shows that when we work with the solutions of the brand, everything will work out and be a delight. The communication is the first of FCB Brasil for the brand and will be in ads of magazines, out of home (Elemídia, Outdoor and Street Clock) and on social networks (Facebook and Instagram).


Campaign: GIRL Laws

Title: Girl’s Laws

Product: Milk Girl

Agency: FCB Brasil

Chief Creative Officer: Joanna Monteiro

Executive Creative Director: Fábio Simões

Creative Director: Romero Cavalcanti

Art Director: Rafael Beretta, Tiago Freitas, Victor Yves

Editor: Alex Adati, Carlos Johnson

Art Buyer: Daniel Gonçalves

Graphic Production: João Albertini, Daniela Fonseca, Paulo Oliveira, Camila Galdêncio

Projects: Luiza Di Bella

Attendance: Cristiane Pereira, Anna Sant’Anna, Enrico Torres, Eduardo Henne, Isabella Esteves

Planning: Marcia Neri, Bianca Reame, Rafael Gonçales, Carolina Valentim, Marielen Silveira, André Ferros and Pedro Quintão

Media: Fabio Freitas, Cristina Omura, Daniel Bonifácio, Jéssica Carvalho

RTV: Charles Nobili, Pedro Lazzuri, Ricardo Magozo, Mariana Carneiro

Director: Rodrigo Resende

Customer Approval: Aline Mor, Camille Lau