In The News Translation 12/1/16

Wirtualnemedia highlights FCB Warsaw‘s latest “Surprise Cold” campaign for APAP.




“Surprise cold” Campaign for APAP Colds (video)


Apap Cold’s latest spot exemplifies the life of a man showing that the main advantage of this product is to fast combat fever, sore throat and runny nose, bringing relief from cold and flu.


The ad will be broadcast on TVP1, TVP 2, TVN, Polsat and thematic channels.


The campaign was created by advertising agency FCB Warsaw, who after winning the account began service for APAP Colds. This is the third agency, after Artres and Pelavo, a brand of the USP Health.


The spot was directed by Kristoffer Rus and production was handled by Selfish production house. The planning and media buying was handled by Mets (belonging to the MEC) media house.