In The News Translation 11/11/16

Ursula de la Sotta, Chantal Suárez and Daniela Zalzman join the creative department at FCB Mexico, report MultiPress, Revista Neo, El Publicista and AMAP.




Female Talent Joins the Creative Department at FCB Mexico


A few months ago FCB Mexico, led by Eric Descombes, received certification for gender equity, awarded by Victoria 147 as part of their Talent Strategy.


Today FCB Mexico reinforces its commitment and continues to implement the actions being carried out to continuously improve and strengthen their internal working structure.


Humberto Polar, chief creative officer of FCB Mexico and regional creative director of FCB Latin America, commented that: “Gender Equality is a position that companies should adopt without ambiguity, without superficiality, with conviction and firmness. Our agency seeks to promote a workplace where all people, regardless of gender, have the same salary conditions, opportunities and treatment. Only then we will be sure we are helping our talent to realize their full potential.”


That’s why today FCB Mexico is incorporating three talented new creatives.


Ursula de la Sotta, a Peruvian creative and planner with significant experience in digital communication, is known for trying to innovate each trademark issue. In the last 5 years she has handled major projects for consumer brands such as Nestle, Pepsico, We (Saba), Mead Johnson, Belcorp, among others.


Chantal Suárez, a Mexican creative, began her career eight years ago as a copywriter at Saatchi & Saatchi leading Toyota, Olay of P & G, Nestle Ice Cream, Epura and Nature Valley, among others.


She has also helped BBDO Mexico manage accounts such as Chrysler, Dodge and Jeep, Alestra, Mars, Sabritas and Pepsi.


At Publicis she worked for Banamex, Nestle Gerber Baby Food, Home Depot and Garnier.


She has been involved in numerous pitches and has been awarded FIAP, Wave, El Ojo de Iberoamerica, Creative Circle and Cannes (shortlist). She then returned to BBDO Mexico to carry SCA Mexico, Saba, Splenda and Soriana.


Daniela Zalzman, a Venezuelan creative, arrived in Mexico two years ago. She has experience of over 15 years, led by agencies like JWT, Publicis, FCB and Ogilvy and has managed clients like Santander, Kraft, Gerber, Oreo and two of the most important consumer brands in Venezuela: Maltin Polar and Savoy and Coca Tail.


In Mexico, she worked in the Design Center for Film and Television, and is now returning to the advertising home that was her home for seven years, FCB.