With Rosbank life will be easier
Agency FCB has developed a creative concept with the advertising campaign “Easy Life”
Rosbank launched a new advertising campaign called “Easy Life,” to promote the service of refinancing loans – a creative concept developed by the agency FCB Moscow.
The idea is based on the image of a giant balloon, which is a symbol of inconvenient loan rates. From the first frame of the video you can see that the ball takes up too much space in the life of the hero. Wherever it may turn out to be – in a car, theater, airplane or shopping center – the ball follows it unceasingly, limiting its actions and desires. To get rid of this unbearable burden, the hero goes to Rosbank and refinances his huge ball into a small, light and comfortable ball.
The main task was to convey to the audience the huge, “inconvenient” interest on the loan – this is not a verdict. Thanks to refinancing loans from Rosbank, interest rates are getting smaller, which means that it becomes much easier to live.
The new advertising campaign for Rosbank will be shown on TV and online. The video can be seen on the official YouTube channel of Rosbank and FCB Moscow.
Elena Kozhadej – Director, Department of Corporate Communications and Advertising
Anastasia Zhilina – Head of Advertising Department
Anna Solodova – Senior Manager, Advertising Department
Olga Konyushkova – Head of Marketing, Communications and Research Department
Natalia Khmelevskaya – Head of Marketing, Communications Department
FCB Moscow (creative)
Eugene Radewych (Eugene Radewych) – Chief Creative Director, IPG
Daniele Pancetti – Creative Director
Anna Obraztsova – Copywriter
Ekaterina Biryukova – Art Director
Shilpa Sinha (Shilpa Sinha) – Director of Strategic Planning
Maria Lebezkaya – Director, Group on Work with Clients
Ekaterina Kudryashova – Senior Account Manager
Maxim Kopyshev – Head of TV and Digital Production Department
Elena Pechko – General Producer
Victoria Rusanova – Linear Producer
Yaroslav Peger – Director
Ivan Lebedev – Operator
Denis Sokolov – Second Director
Daria Seslavinskaya – Post-Production Producer