In The News Translation 11/30/16

Ad Latina reports that FCB Mayo‘s Vice President of Business Strategy and Customer Service Ernesto Melgar is a director on the Peruvian Association of Advertising Agencies.




Alberto Goachet is the new president of APAP


Alberto will replace the former president, Juan Saux. The rest of the Association will be composed of Rocio Calderon of Publicis (vice president), Arabella Krateil of Properu Advertising (director treasurer), Juan Jose Tirado of Latinbrands, and Ernesto Melgar of FCB Mayo and Maruchi Rodriguez of Grey (directors).


On Monday night elections were held for the board of the Peruvian Association of Advertising Agencies. Alberto Goachet, partner and chief brand manager Fahrenheit DDB, was elected as the new president of the organization which was chaired until now by Juan Saux.
Goachet remarked, “One of our goals is to continue with the projects we have already started, and start redrawing. We have also proposed to incorporate more directors of the various agencies to have more commissions and can take care of most issues.”


The new president mentioned other goals, such as increasing the number of members including medium agencies and youth initiatives, enhancing the creativity developed at agencies and contributing to the brightness that should have Peru as a country outside.
Goachet continued “We are already having the first meetings to discuss the creative awards for 2017, with a focus on Advertising Week and the Peruvian juries at Cannes Lions. There was a meeting two weeks ago in which we talked about the importance of Peru and how to increase its presence in Cannes.”
Goachet also referred to the development, by the ANDA, a specific committee focused on best practices for tenders . “This document has been already working for several months and should give birth in the coming weeks or early next year.”
The only list of authorities was comprised as follows:

  • President Alberto Goachet, partner and overall brand director Fahrenheit DDB
  • Vice President: Dew Calderon, managing director of Red Lion (Publicis)
  • Treasurer Director: Arabella Krateil, president of Properu Advertising
  • Director: Juan Jose Tirado, general manager of Latinbrands
  • Director: Ernesto Melgar, vice president of business strategy and customer service of FCB Mayo
  • Director: Maruchi Rodriguez, general manager