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Sports Marketing, Sports for Your Brand

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By Pilar Ortega Cue, Director of Sports Marketing at FCB Mexico Sports is a great opportunity for brands […]

Pilar Ortega Cue July 8, 2015 Behavior Change

#CopaAmerica: The Game that Brands Must Win

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In this event, great players expect to shine on the court, but brands are looking to get the […]

Pilar Ortega Cue June 15, 2015 Behavior Change

Last word from the East: This girl Can?

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This article was written by Ed Bell, CEO of FCB Greater China and originally appeared on WARC. If […]

Ed Bell May 1, 2015 Behavior Change

Basketball Bracket vs. Marketing Data Models

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collegebasketballanalyticspredictor.fcb.com I’m willing to bet that when people think about March Madness, the first thing that comes to […]

Matt Zogby March 17, 2015 Blog

Yoga Wednesdays in Chicago

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Before last February, I was what some people might call a “yo-yo yogi.” I liked yoga, and I […]

Heather Lewis October 23, 2013 Blog

Espresso of Innovation: Hi There, Sports Fans

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Hello and welcome to this week’s Espresso of Innovation; the hottest news and strongest stories from the world […]

Dan West July 24, 2013 Blog
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