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Point of View: China’s Running Race

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In mid-2014, this column talked about the troubles of China’s sports brands in getting Chinese to put down […]

Ed Bell February 25, 2016 Behavior Change

Sports Marketing, Sports for Your Brand

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By Pilar Ortega Cue, Director of Sports Marketing at FCB Mexico Sports is a great opportunity for brands […]

Pilar Ortega Cue July 8, 2015 Behavior Change
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