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Building Multinational Brands in Africa: A Business Perspective

A strong complement of global brands yearn for a juicy piece of the African pie. Nigeria, Ghana, Kenya, […]

Marthinus van Loggerenberg May 17, 2016 Thought Leadership

Whenever Advertising Gets Too Complicated, it’s Probably Gone Wrong

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We’ve all met them — and count yourself lucky if you haven’t yet — ad folk, especially account […]

Nigel Jones September 24, 2015 Behavior Change

Innovation and Content are Keys to Retention

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Flavio Pantigoso, a new member of the team at FCB Mayo is looking to redesign the international structure […]

Editor October 16, 2014 Blog

News from Cannes Lions: Day Four

After celebrating a network  Lion tally of 37 awards thus far​​​​, we grabbed our jury members to get their thoughts […]

Editor June 20, 2014 Blog

News from Cannes Lions: Day Three

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Day three on La Croisette yielded even more good news for the entire FCB network, with the Lion […]

Editor June 19, 2014 Blog

Why Brands Need To Understand Religion

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There are more small and big temples in India than there are hospitals and schools, according to sociologists. […]

Editor May 30, 2014 Institute of Decision Making

Espresso of Innovation: Up in the Airwaves

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Hello and welcome to this week’s Espresso of Innovation; the hottest news and strongest stories from the world […]

Keith Pinney December 30, 2013 Blog

Understanding What Has Made Our Species Successful Will Only Help Your Brand Do The Same…

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Institute of Decision Making and Vlad Griskevicius, author of The Rational Animal talk at Advertising Week in NY […]

Editor September 17, 2013 Blog

Making sense of the seemingly senseless: Professor Griskevicius schools on consumer (ir)rationality

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Vlad Griskevicius is the McKnight associate professor of marketing and psychology at the University of Minnesota’s Carlson School […]

Editor September 17, 2013 Blog

Small Steps to Big Changes: How Behavioral Economics Is Changing Marketing

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The Ad Council faces no easy challenges: trying to prevent teen bullying, encourage financial literacy, fight childhood obesity […]

Editor August 7, 2013 Blog

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