43th Yearbook: FCB turns creative portfolio into media
In a new campaign created for Clube de Criação, with the objective of promoting registrations for the 43rd Yearbook, FCB Brasil transformed its media portfolio into an initiative called “Portfolio Ads.”
Since many professionals have seen their careers grow after their Clube de Criação award-winning work, now those great talents – who have become benchmarks in the marketplace – can help spread the Yearbook.
The idea is to take advantage of the credibility of these professionals and use their personal websites as a medium to encourage registration at the Festival. In partnership with the owners of the portfolios, banners are being broadcast in creative spaces and are mixed with their work.
Title: Portfolio Ads
Product: Clube de Criação
Agency: FCB Brasil
Chief Creative Officer: Joanna Monteiro
Executive Creative Director: Fábio “Simon” Simões
Creative Directors: Marco Monteiro and André Pallu
Art Direction: Gabriel Barrea and Renato Picolo
Writing by: Gabriel Barbério, Kayran Moroni and Ricardo Wouters
Customer Service: Elton Longhi
Projects: Suélen Mariano
Media: Fábio Freitas, Germano Oliveira
Approval of the Client: Fernando Nobre and Ciça Bernardet
FCB Lisbon took home Agency of the Year, Lusophone Agency of the Year and Network of the Year, along with 11 additional trophies, at this week’s Lusophone Awards of Creativity, note Briefing and Clube Online.
In the Lusophone Awards of Creativity (Prémios Lusófonos), FCB added prizes
FCB Lisbon was elected Lusophone Agency of the Year, with Show Off winning the same title among the producers in the last edition of the Lusophone Awards of Creativity. The agency of Edson Athayde also had the only two Grand Prix awarded.
Thus, FCB became the Portuguese Agency of the Year. In Design, the best Portuguese agency was Bullseye, with the Brazilian House Rex to collect the title of Lusophone Agency of the Year.
In the Activation of Events, Wise U shared with Nuno Zamaro leadership among the Portuguese agencies, while in the whole of Lusofonia, the best was the Brazilian Fermento.
In Public Relations, Llorente & Cuenca was the Portuguese Agency of the Year, with P3K from Brazil collecting the Portuguese-language prize.
In Media, Mindshare won a double trophy: the best Portuguese and Lusophone agency. The same happened to Loba in Digital.
Regarding the prizes, there were only two Grand Prix: for FCB, with “Seio,” for the Laço Foundation, in Press and Outdoor.
There were also a few diamonds: in Craft, for the Portuguese producer Molotov, thanks to the project “Always in Motion” for the CP; in Outdoor, for FCB Lisbon, with “Historical Selfies” for Penguin Random House; and for the Brazilian Fermento, with “Brasília in Pano Aberto.”
The awards ceremony took place this Monday at the headquarters of Microsoft Portugal in Lisbon.
Małgorzata Drozdowska and Agnieszka Klimczak: Creative Directors of FCB Bridge2Fun
At the beginning of July this year, Małgorzata Drozdowska and Agnieszka Klimczak will take the position of creative directors at the advertising agency FCB Bridge2Fun. Recently, they were associated with J. Walter Thompson Group Poland.
Drozdowskaand Klimczak, from JWT, are formally linked to the end of June, but the agency has already released them from their work obligations. They were associated with the company for seven months. From the beginning of July, they will head the creation department of FCB Bridge2Fun as creative directors. Both directors worked as heads of creation at FCB Warsaw for several years before the agency took over the 4Fun Media group and merged it with Bridge2Fun. Drozdowska and Klimczak are laureates of many industry awards, including Silver and Bronze Lions at the Cannes Lions Festival for the “Smart Bell” project for AXA Polska. Agnieszka Klimczak will sit on the jury for this year’s Cannes Lions, where she will evaluate the work in the category of Brand Experience & Activation.
FCB Brasil promotes Renata Velloso to director of accounts
The professional will take care of Mondelez, for the brands Oreo and Social Club.
With eight years at the agency, the professional already has certain experience serving large clients. Four years ago, Renata, for example, was responsible for serving BDF NIVEA’s global account at FCB. In this period, she participated in important achievements for the client, adding more than 100 awards at the main advertising festivals of the world, mainly with cases like “Nivea Doll.”
With more than 15 years of experience in the advertising market, associated with the Customer Service Group, Renata holds a degree in Advertising from FAAP and a postgraduate degree in Business Management from ESPM.