Where Is Behavioral Economics Heading?

The Nudge blog sat down (electronically) with John Kenny, Senior Vice President of Strategic Planning in FCB’s Chicago office, to explore whether behavioral economics is just a fad in marketing or a legitimate tool to help the industry perform better. Starting with the Institute of Decision Making, FCB has been one of the leaders in thinking about how to incorporate the discipline of behavioral economics with the practice, and business, of modern advertising and marketing. Read More >