We are pleased to announce that a new book by Matthew Willcox, Executive Director of the Institute of Decision Making at FCB, will be published this April by Pearson FT Press. Official publication date is April 4.
Laced with entertaining examples, the book integrates the work of decision science researchers around the world with Willcox’s own experience and expertise in marketing. Acknowledging that the world is in the middle of the golden age of decision science that is providing game-changing thinking for marketers, Willcox makes sense of the brain’s decision-making systems and how to apply them to today’s marketing challenges. Purchase a copy here.