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FCB Admin June 17, 2013 Institute of Decision Making

Advertising Week Talks Drunk Tank Pink

Doug Zanger of Advertising Week asks social psychologist Adam Alter about his book, Drunk Tank Pink, and the forum of the same title that Adam will present with Matthew Willcox of the Institute of Decision Making at the Cannes Lions next week.  Read the Q&A.

 

Posted in Institute of Decision Making and tagged Behavior Change, Creativity. Bookmark the permalink.

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Institute Of Decision Making Advertising Week Q&A
Espresso of Innovation: Cannes Lions Special

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