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Fall in Love With Data all Over Again

The explosion of new media shows no sign of slacking in 2016. But it’s not the media itself […]

Krista Alef December 1, 2015 Blog

Deconstructing Data Analytics

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Data analytics. Sound perplexing to you? A quick Google search explains the term as the science of examining […]

Editor July 21, 2015 Blog

TV isn’t dead.

It’s become a popular pastime to predict the demise of television advertising. While TV programming has undergone a renaissance, television […]

Kristin Flor July 21, 2015 Blog

Customer Lifetime Value – Roadmap to Reality

We used to hear about LTV/CLTV constantly in the days before “Big Data” became the latest buzzword. Now […]

Lisa Ferry June 4, 2015 Blog

All Aboard!

From the legendary Orient Express in Venice to the latest Maharajas’ Express in Delhi, new life is being […]

FCB Admin May 19, 2015 Blog

Find insights into how people choose. For free.

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n my book, The Business of Choice I do a back of an envelope calculation of how much […]

Matthew Willcox March 26, 2015 Blog

Basketball Bracket vs. Marketing Data Models

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collegebasketballanalyticspredictor.fcb.com I’m willing to bet that when people think about March Madness, the first thing that comes to […]

Matt Zogby March 17, 2015 Blog

“The Business of Choice” Now Available

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A number of years ago I wrote the following as my personal definition of marketing. “Marketing is the […]

Matthew Willcox March 15, 2015 Institute of Decision Making

Facebook Emotion Contagion: For Better or Worse?

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Over the past week, Facebook has courted controversy when a Facebook Scientist and two academics published a paper […]

Editor July 7, 2014 Blog

Can’t Stand Waiting in Line? Analytics Can Help.

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On May 6, Chicago’s iconic Hot Doug’s announced it will be closing its famous emporium this October. The […]

Editor May 20, 2014 Blog

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