The explosion of new media shows no sign of slacking in 2016. But it’s not the media itself […]
Data analytics. Sound perplexing to you? A quick Google search explains the term as the science of examining […]
It’s become a popular pastime to predict the demise of television advertising. While TV programming has undergone a renaissance, television […]
We used to hear about LTV/CLTV constantly in the days before “Big Data” became the latest buzzword. Now […]
From the legendary Orient Express in Venice to the latest Maharajas’ Express in Delhi, new life is being […]
n my book, The Business of Choice I do a back of an envelope calculation of how much […]
collegebasketballanalyticspredictor.fcb.com I’m willing to bet that when people think about March Madness, the first thing that comes to […]
A number of years ago I wrote the following as my personal definition of marketing. “Marketing is the […]
Over the past week, Facebook has courted controversy when a Facebook Scientist and two academics published a paper […]
On May 6, Chicago’s iconic Hot Doug’s announced it will be closing its famous emporium this October. The […]