#NoConditionsApply – FCB Ulka for Times of India
Brief Description: Let traditions unite, not divide. FCB India’s new short film for Times of India redefines the Bengali Hindu ritual of Shindoor Khela – which traditionally precludes certain groups of women from participating – as an all-inclusive celebration. This empowering campaign aims to raise awareness about gender equality, and promotes inclusivity in all festivals throughout not only India, but the world at large.
Link to campaign video: www.facebook.com/FCB.Global/videos/10155867007549204/
“Anything But Sorry” – FCB Canada for Canadian Down Syndrome Society
Brief description: This campaign succeeds last year’s Cannes-winning “Down Syndrome Answers,” and was launched to coincide with Canadian Down Syndrome Week (Nov. 1–7). For parents welcoming a baby with Down syndrome, “Anything But Sorry” is what they want to hear. Because the birth of every child should be celebrated, not apologized for.
Link to campaign website: https://anythingbutsorry.com/
Link to campaign video: https://youtu.be/AfLfqC2sXOE
“This Girl Can: Phenomenal Women” – FCB Inferno for Sport England
“This Girl Can” is on a mission to “give judgment the finger” and, in the process, help women manage the fears that prevent them from becoming more active. By two years after launch, FCB Inferno’s campaign had encouraged 2.8 million women to become more active. To close the gender gap further, Phenomenal Women sets out to talk to a wider range of women (ages 14–60), target new barriers, drive resilience, feature new life stages and celebrate the sense of belonging that women feel when active.
Link to campaign video: https://www.fcb.com/our-work/this-girl-can-phenomenal-women
“A Child Is A Child” – FCB Inferno for Unicef UK
FCB Inferno launched four new films for Unicef UK as part of its campaign platform “A Child Is A Child.” The films celebrate the vital and loving roles played by sisters, brothers, aunts and uncles, while also highlighting the absurdity and dangers of excluding them under the current refugee family reunion laws. The films call on the public to sign a petition asking the government to stop keeping families apart.
“Disrupting Our Thought Patterns. Developing Our Communications in a Borderless World” – FCB Global presents to BDF
Holly Brittingham, senior vice president of global talent and organizational development of FCB Global, and Vita Harris, chief strategy officer of FCB, presented to more than 300 attendees at Beiersdorf’s headquarters in Germany, on developing our thought patterns and how those can be biased.