The Weekly: Poultry in Motion

Meet Betty. She’s currently in charge of the social media account at @ChickenTreat, pecking out status updates multiple times a day. Betty works hard at Australian food company Chicken Treat, as a social media guru by day and a featherbrained chicken by night.


The goal is to set a Guinness World Record for being the first chicken to tweet a five-letter word before Oct. 30. So far, she’s had close calls with three-letter words, but that won’t get you in the record books, will it Betty? Overall, her tweets are oddly enlightened:

Brands Go Purple For #SpiritDay

Even though gay marriage is now legal across all of America, the cultural shift towards gay rights is still a work in progress. A huge issue is bullying, which accounts for countless lost LGBT lives every year. On Spirit Day, every year on October 15, millions of people don purple and change their social media profile pictures to a purple hue to show they are against bullying and to proclaim their support for the LGBT community.

Brands got in on the action for #SpiritDay to create a wave of purple all over Twitter:

Twitter Can Detect Earthquakes

Twitter is more than updates about people eating breakfast and the latest Justin Bieber scandal. Some may assume that Twitter is a bunch of useless noise, but when that noise is scooped up and analyzed for a greater purpose, it grows up to become a useful tool in a government organization.

The U.S. Geological Survey (USGS) is the official government organization that tracks earthquakes. But, as it turns out, Twitter data is even more effective at detecting quakes than the government organization that exists solely for that purpose. You better believe it.

Thanks to Twitter data and filtered streams, the USGS is able to process earthquakes with only a few tweets in a relatively short amount of time. It doesn’t take much to set off an alert. Twitter users who feel an earthquake tend to keep tweets short, like this:

Let’s Get Political, Political

Politicians are sniffing around, looking for new opportunities to bombard potential voters with campaign messaging, and now they have easy access to a large and impressionable millennial audience.

BuzzFeed, a favorite of Gen Y, is entering the rocky yet potentially lucrative playing field of native political ads. The ads will feature candidates “producing BuzzFeed-style videos” to make toupeed politicians look cool and hip in the eyes of the youth of America. Younger generations won’t be able to tell when an older white man is trying really hard to be cool, oh no, madam/sir.

As younger generations move into voting age, a regular old smear campaign on TV isn’t going to work. We are moving further and further into the digital media world and politicians know this. BuzzFeed advertisements and social media are just two more ways for them to light the campaign trail on fire.