Day three on La Croisette yielded even more good news for the entire FCB network, with the Lion tally reaching 37 (that’s one more than last year).
Our Brazilian colleagues celebrated once again, picking up two Silvers and a Bronze for CNA “Speaking Exchange” in Cyber. FCB New Zealand Sony “Bottled Walkman” picked up two Bronze Lions in the Design category, taking the Kiwi contingent’s trophies up to six.
The Wilhelm Scream mockumentary, “The Woman Who Can’t Watch Movies,” a joint effort from FCB Spain and FCB West, picked up a Bronze in Cyber.
Rounding off the evening, FCB Johannesburg picked up Bronze for its “Precognition” radio execution for Toyota South Africa’s promotion of adaptive headlights on its new Lexus cars.
After recovering from intense judging sessions, Chicago CEO and President Michael Fassnacht and Hellocomputer Founder Mark Tomlinson dropped by to share their experiences serving on the Creative Effectiveness and Mobile juries, as well as their thoughts on the industry at large.
We were also treated to some special guests with the creatives behind Brazil’s NIVEA and CNA campaigns touching down after an epic journey involving planes, trains and automobiles. Here they are celebrating with some very well-deserved rosé:
Here is our very own Angela Spain, general manager of PR and activation, FCB New Zealand, leading a talk at IPG’s Women’s Leadership Breakfast at the Majestic Hotel.
In the evening, Michael Fassnacht served on a panel for the Wharton School of Business’ “Marketing Matters” Sirius radio show. The program was broadcast live from Cannes with Michael answering listener questions about his experience on the Creative Effectiveness jury.